About Me | Nick Jolliffe | London Digital Marketing Expert
Hi, I’m Nick – Let Me Tell You My Story
I’m passionate about helping London businesses amplify their online presence through transparent, results-driven digital marketing. With 16 years of project management experience and 6 years specialising in SEO, PPC, and web design, I’ve built my reputation on one simple principle: showing you exactly what I’m doing and how it’s helping your business grow.
Unlike other digital marketing agencies that keep you in the dark with vague reports and jargon, I believe in complete transparency. Every month, you’ll see exactly what I’ve accomplished, what results we’ve achieved, and what I plan to focus on next.
Ready to Work Together?
Book a free consultation with me | Call me on 0208 088 5466 | Email me: [email protected]
My Background – How I Became London’s Most Transparent Digital Marketer
16 Years of Project & Team Management
Before focusing on digital marketing, I spent 16 years managing projects and teams across various industries. This experience taught me invaluable skills that I now apply to every client campaign:
- Strategic thinking – how to plan campaigns that actually achieve business goals
- Attention to detail – nothing gets missed with my organized, systematic approach
- Clear communication – I explain everything in plain English, no confusing jargon
- Results accountability – I’m used to delivering on promises and meeting deadlines
This project management background is what sets me apart from other digital marketers. I don’t just implement tactics – I create comprehensive strategies with clear timelines, measurable milestones, and realistic expectations.
6 Years Perfecting Digital Marketing
For the last 6 years, I’ve been obsessing over SEO, PPC, and web design:
- Constantly learning – I stay on top of the latest Google algorithm updates and industry changes
- Testing strategies – I experiment with new techniques on my own projects first
- Measuring everything – if it can’t be measured and proven, it’s not worth doing
- Focussing on ROI – pretty websites and high rankings mean nothing without business results
Industry Expertise Through plumbinghub.info
One thing that really differentiates me is my deep understanding of trade businesses. Through running plumbinghub.info, I’ve gained insider knowledge of how tradespeople operate:
- Seasonal demand patterns and how to plan marketing campaigns accordingly
- Emergency vs. planned work and the different advertising strategies needed
- Local competition dynamics and what it takes to stand out
- Customer behavior – how people actually search for and choose trade services
This isn’t theoretical knowledge from a textbook – it’s real-world understanding from running my own industry website and working directly with dozens of trade businesses.
My Philosophy – Why Transparency Matters
You Deserve to Know What You’re Paying For
I’ve seen too many businesses burned by digital marketing agencies that:
- Take monthly fees but provide vague, meaningless reports
- Use confusing jargon to hide the fact they’re not delivering results
- Disappear after taking your money, leaving you with no idea what they actually did
- Lock you into long-term contracts even when they’re not performing
This is exactly why I do things differently:
- Monthly transparency reports showing exactly what I’ve accomplished
- Plain English explanations – no confusing technical jargon
- No long-term contracts – I earn your business every month through results
- Direct access to me – you’ll never be passed off to junior staff or account managers
Results Matter More Than Pretty Reports
Many agencies focus on creating impressive-looking reports filled with meaningless metrics. I focus on the numbers that actually matter to your business:
- Lead generation – are we bringing you more potential customers?
- Revenue growth – is your investment in digital marketing paying off?
- Market dominance – are you outperforming local competitors online?
- Return on investment – can you clearly see the value of working with me?
Success Stories from Real London Businesses
“Nick Completely Transformed Our Online Presence”
“As a small electrical contractor, I was struggling to compete with the big companies online. Nick’s approach was refreshingly honest – he showed me exactly what he was doing each month and the results spoke for themselves. From 2-3 enquiries per week to 15+ per week within 6 months. His understanding of trade businesses really shows.” – Dave, Electrical Contractor, North London
Results I achieved:
- 650% increase in monthly enquiries
- Page one rankings for “electrician near me” and local searches
- Professional website that builds trust with potential customers
- £95,000 additional revenue in the first year
“Finally, Someone Who Actually Explains What They’re Doing”
“I’d been burned by agencies before who took my money and gave vague reports. Nick’s different – every month I get a detailed report showing exactly what he’s done, what’s improved, and what he’s planning next. The transparency gives me complete confidence.” – Sarah, Accounting Practice, West London
Results I delivered:
- 400% increase in website traffic
- 12 new high-value clients acquired through digital marketing
- Clear ROI tracking showing £180,000 in new business attributed to marketing
- Professional online presence that wins bigger contracts
What I Love About Digital Marketing
The Perfect Blend of Creativity and Analytics
Digital marketing combines two of my favorite things:
Creative problem-solving – every business is unique, requiring custom strategies and creative solutions to stand out from competitors.
Data-driven decision making – everything can be measured, tested, and optimized based on real performance data rather than guesswork.
Immediate Impact on Real Businesses
Unlike some industries where results are abstract, digital marketing creates tangible, measurable improvements for real businesses:
- Helping a small plumbing business go from 3 inquiries per week to 15+
- Getting a local accountant ranking on page one for valuable keywords
- Building an e-commerce store that generates £50,000+ in monthly sales
- Creating websites that actually convert visitors into paying customers
Technology as a Tool for Growth
I love staying on top of the latest digital marketing technologies, software, and automation tools. But it’s never tech for tech’s sake – it’s always about finding well-thought-out solutions that help your business grow more efficiently and profitably.
My Personal Approach – What It’s Like Working with Me
Direct Communication
When you work with me, you work with me directly:
- No account managers – you’ll have my personal phone number
- Quick response times – I usually reply within 2 hours during business hours
- Monthly strategy calls – we’ll discuss what’s working and what’s next
- Honest feedback – I’ll tell you what I really think, not what you want to hear
Organised, Professional Service
My 16 years of project management experience ensures:
- Clear timelines with realistic expectations
- Regular progress updates so you’re never left wondering
- Systematic approach – nothing falls through the cracks
- Professional standards in everything I deliver
Results-Focused Partnership
I see our relationship as a partnership where your success is my success:
- Your goals become my goals – I’m invested in your business growth
- Long-term thinking – I’m not looking for quick wins but sustainable growth
- Strategic advice – I’ll suggest improvements beyond just digital marketing
- Flexibility – I adapt strategies based on what’s working for your specific business
When I’m Not Working
Traveling and Food
When I’m not catching up on the latest digital marketing trends and Google algorithm updates, you’ll find me traveling or perfecting my latest dish (which I’ll have inevitably picked up from a recent traveling adventure!).
There’s something about experiencing different cultures and cuisines that keeps me creative and brings fresh perspectives to the marketing strategies I develop for clients.
Staying Curious
I’m naturally curious about how things work, which probably explains why I love both the technical side of digital marketing and the strategic business side. Whether it’s:
- Reading about the latest tech and gadget news
- Understanding new Google features before my competitors do
- Learning about different industries through my client work
- Writing about plumbing products and trends at plumbinghub.info
This curiosity keeps me ahead of the curve and ensures I’m always bringing the latest insights to your campaigns.
Why London Businesses Choose to Work with Me
“Finally, Someone Who Actually Explains What They’re Doing”
“I’d worked with three different agencies before Nick, and they all gave me reports I couldn’t understand filled with metrics I didn’t care about. Nick’s different – every month he shows me exactly what he’s done, explains why it matters to my business, and tells me what he’s planning next. For the first time, I actually understand my digital marketing.” – Sarah, Accounting Practice, West London
“Nick Gets Our Industry”
“As a heating engineer, I was skeptical about working with another marketing ‘expert’ who didn’t understand our business. But Nick really gets it – through his plumbing website, he understands seasonal patterns, emergency calls vs. planned work, and how customers actually find us. His strategies work because he knows our industry.” – Mike, Heating & Plumbing Services, South London
“Transparent, Professional, and Results-Driven”
“Nick’s project management background really shows. He’s organized, communicates clearly, and delivers exactly what he promises when he promises it. But more importantly, his strategies work. We’ve tripled our online leads in 8 months working with him.” – Emma, Legal Services, North London
My Mission – Amplifying London Businesses
My mission is simple: to help London’s small and medium businesses amplify their online presence through transparent, results-driven digital marketing.
Too many great local businesses are struggling online because:
- They’ve been burned by agencies that overpromise and underdeliver
- They don’t understand what they’re paying for with digital marketing
- They can’t compete with bigger companies who have massive marketing budgets
- They need results but don’t have time to learn digital marketing themselves
I bridge this gap by providing:
- Enterprise-level expertise with personalized, small-business service
- Complete transparency so you understand exactly what you’re investing in
- Proven strategies that work specifically for London SMEs and tradespeople
- Direct access to an expert who actually answers his phone
Industry Recognition & Credentials
Google Certified
I maintain current certifications across:
- Google Ads (Search, Display, Shopping, Video)
- Google Analytics (Individual Qualification)
- Google My Business optimization
Continuous Learning
Digital marketing changes rapidly, so I invest significant time staying current:
- Regular attendance at industry conferences and workshops
- Ongoing training with Google, Facebook, and other platforms
- Active participation in professional digital marketing communities
- Testing new strategies on my own websites before client implementation
Track Record of Success
- 6 years of consistent client success in digital marketing
- 85%+ client retention rate year-over-year
- Average 10x ROI achieved for clients within first 12 months
- Dozens of first-page rankings achieved for competitive London keywords
Ready to Work Together?
If you’re a London business owner who values transparency, professionalism, and results, I’d love to chat about how I can help amplify your online presence.
I work best with business owners who:
- Want to understand their marketing investment, not just trust blindly
- Are committed to long-term growth, not just quick fixes
- Value direct communication and honest feedback
- Are serious about growing their business through digital marketing
Let’s Start a Conversation:
📞 Call me directly: 0208 088 5466
📧 Email me: [email protected]
📅 Book a free 30-minute consultation – no sales pitch, just helpful advice about your specific situation
💬 Visit my contact page for more ways to get in touch
Get in touch with us today
SoNick Marketing –Amplifying online presence for London businesses through transparent SEO, PPC, and web design services. No contracts, no hidden fees, just measurable results that grow your business.