PPC Packages & Pricing

Google Ads packages with no percentage fees

Our management fee is fixed regardless of how much you spend on ads. You pay Google directly for your ad budget – we charge a straightforward monthly fee that covers strategy, setup, optimisation, and reporting. All packages are monthly rolling with no minimum term.

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Why us

No long-term contracts

Transparent monthly reports

You own your accounts

Speak directly with Nick

How it works

Two separate costs – always clearly itemised

There are always two separate costs involved in Google Ads. The first is your ad budget – the money that goes directly to Google to pay for your clicks. The second is our management fee – the fixed monthly cost that covers everything we do: strategy, campaign setup, keyword research, ad copy, optimisation, and reporting. These are always separate and clearly itemised. We never take a percentage of your ad spend.

PPC packages

Transparent pricing, no percentage fees

Every package includes campaign setup, keyword research, ad copy, conversion tracking, weekly optimisation, and monthly reporting. All prices are +VAT.

PPC Starter

£299/month

+VAT

Best for: Businesses getting started with Google Ads
Ad spend managed: Up to £750/month

Everything you need to launch a professional Google Ads campaign and start generating leads from day one.
Included:

Campaign setup & keyword research
Google Search Ads
Professional ad copy creation
Conversion tracking setup
Landing page advice
Weekly optimisation & bid management
Monthly performance report
Monthly catch-up call (on request)
Google Shopping (on request)
Performance Max (on request)

Growing beyond £750/month ad spend?
The Starter package scales with you. £751–£1,000/month moves to £349/month. £1,001–£1,250/month moves to £399/month. Beyond £1,250, PPC Growth becomes the better choice.

Get started with PPC Starter →

PPC Growth

£499/month

+VAT · Most popular

Best for: Businesses scaling their lead generation
Ad spend managed: Up to £2,000/month

A more comprehensive campaign setup with additional channels and testing for businesses ready to scale.

Everything in PPC Starter, plus:

Bing / Microsoft Ads
A/B ad copy testing
Google Shopping (on request)
Performance Max (on request)

Get started with PPC Growth →

PPC Market Leader

£699/month

+VAT

Best for: Businesses in competitive markets wanting maximum coverage
Ad spend managed: Up to £4,000/month

The most comprehensive PPC management we offer – every campaign type included, advanced audience targeting, and remarketing to re-engage warm prospects.
Everything in PPC Growth, plus:

Facebook & Instagram Ads
Remarketing campaigns
Advanced audience targeting
Google Shopping campaigns
Performance Max campaigns

Get started with PPC Market Leader →

Always included

Every package includes these as standard

Regardless of which package you choose, these are included across every SoNick PPC campaign from day one – no extras, no hidden costs.

Campaign setup & keyword research

Every campaign starts with thorough keyword research to ensure your ads appear for the right searches – high intent, high relevance, high conversion potential.

Professional ad copy

We write compelling ad copy that stands out in the search results and speaks directly to what your customers are looking for at the moment they search.

Conversion tracking

We set up tracking for calls, form submissions, and enquiries from day one – so we always know exactly what your ad spend is generating.

Weekly optimisation

We monitor your campaigns daily and optimise weekly – pausing underperforming keywords, adjusting bids, and testing new approaches to continuously improve performance.

Monthly performance report

A clear monthly report showing exactly what your ads generated – calls, enquiries, cost per lead – in plain English, not marketing jargon.

Monthly catch-up call

Available on request every month to review performance, discuss your campaigns, and plan ahead. One direct conversation – no account managers in the middle.

Better together

Save 10% when you add SEO

Any PPC package can be combined with any SEO package for 10% off both services. PPC generates leads immediately while SEO builds long-term organic rankings. Most clients who run both find their cost per lead reduces significantly over time as organic traffic grows and reliance on paid ads decreases.

Calculate your bundle price

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