SEO Packages for Small Businesses That Want to Get Found on Google

Unlike paid ads that stop the moment your budget does, SEO builds lasting visibility. Every page we publish is an asset that keeps generating traffic long after it goes live - compounding over time into consistent, predictable leads.

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WHAT IS SEO AND WHY DOES IT MATTER?

Getting found on Google without paying for every click

SEO – Search Engine Optimisation – is the process of making your website appear higher in Google’s search results when potential customers are looking for what you offer.

Think about how your own customers find you. Most of them start with a Google search. They type something like ‘electrician near me’, ‘best family solicitor in Bristol’, or ‘plumber for boiler repair’ – and Google decides which businesses to show them first. If your website is not appearing in those results, you are invisible to the very people who are actively looking to spend money on your services.

That is the problem SEO solves. By improving the structure, content, and authority of your website, we move it up Google’s rankings so that when those searches happen, it is your business that appears – not a competitor.

Unlike paid advertising, where you pay for every click and the traffic stops the moment your budget runs out, SEO generates free, ongoing traffic. Once your pages rank, they keep working around the clock without any additional cost. The trade-off is time: SEO typically takes 3–6 months to build meaningful momentum. It is a long-term investment that pays compounding returns.

If you need leads immediately whilst your SEO builds, our PPC packages put your business at the top of Google through paid ads from day one. Most of our clients run both – and combining the two saves 10% on both services. You can see how that works on our SEO & PPC packages page.

HOW OUR SEO PACKAGES WORK

Built around one simple deliverable: pages that rank

Every SoNick Marketing SEO package is built around a core monthly deliverable: optimised pages. These are professionally researched, written, and published pieces of content - service pages, location pages, and blog posts - designed to rank for the searches your customers are already making.

The more pages published each month, the faster your website builds authority and the quicker your rankings improve. Our packages are structured so the more you invest, the better the value per page:

Our SEO Packages

Not Sure Which Package You Need?

During your free consultation, we'll analyse your competition and recommend the right level of investment. We only include link building if your market genuinely requires it - we won't oversell services you don't need.

All prices are ex. VAT. Charged monthly in advance - cancel anytime during your current month with 30 days’ notice.

WHAT IS AN ‘OPTIMISED PAGE’?

What exactly are you paying for each month?

An optimised page is not simply a page with keywords stuffed into it. It is a carefully researched piece of content built around a specific search term that real people are typing into Google, structured in the way Google expects, written to satisfy both the search engine and the person reading it.

Before we write a single word, we research exactly what your potential customers are searching for, how competitive those terms are, and what the pages currently ranking for them look like. We then produce content that is more comprehensive, more relevant, and better structured than what is already ranking – giving it the best possible chance of outperforming the competition.

An optimised page could be:

  • A service page – e.g. ‘Emergency Plumber in Croydon’ or ‘Family Law Solicitor in Bristol’, targeting high-intent searches from people ready to buy
  • A location page – targeting a specific town, borough, or area you serve, so you appear for local searches across your entire service area
  • A blog post – answering a question your customers commonly search for before they are ready to call, building trust and capturing them earlier in the buying journey
  • For ecommerce clients: a category page, product page, or buying guide designed to capture purchase-intent searches at a national level

Each page is fully researched, written, structured, and published to your website by us. You do not need to produce a single word of content.

A clear process from day one

We know that handing over your Google presence to an agency requires trust. Here is exactly what happens from the moment you come on board:

 

Month 1: Audit, strategy, and foundations

We start with a comprehensive audit of your website, your competitors, and your market. We identify technical issues that may be holding your site back, establish your baseline rankings, set up rank tracking across all target keywords, and build the content strategy for the months ahead. We also optimise your Google Business Profile if it has not been fully set up, and fix any technical SEO issues that need addressing before content work begins.

 

Months 2–3: Content and on-page optimisation

We move into regular content production. Each month we research, write, and publish your agreed number of optimised pages. Alongside this, we continue monitoring and improving technical SEO, refining your content strategy based on early ranking signals, and where relevant, beginning citation or link building outreach.

 

Months 4–6: Momentum and growth

By months four to six, most clients start to see meaningful movement in their rankings and a measurable increase in organic traffic. Content production continues at pace, link building builds authority where the market requires it, and we begin targeting the next tier of competitive keywords as the foundation terms improve.

 

Month 6 onwards: Compounding results

The real power of SEO becomes clear over the longer term. Pages that ranked on page two move to page one. Pages that ranked in positions 5–10 move into the top three. Each new page published adds to a growing body of content that keeps generating traffic without any additional cost per visitor. Most of our longer-term clients find their cost per lead falls significantly as organic traffic grows.

 

You receive a clear monthly report showing exactly where your rankings stand, how your traffic has changed, and what we are working on next. No jargon. No vanity metrics. Just the numbers that matter.

OPTIONAL ADD-ONS

Accelerate your results

Depending on how competitive your market is, we may recommend one or more of the following services alongside your monthly SEO package. We assess this honestly during your free consultation – if you do not need it, we will not sell it to you. If you do need it and skip it, we will tell you that clearly too.

Citation building – from £100 one-off

A citation is any mention of your business name, address, and phone number (NAP) on an external website. Getting your business listed consistently across high-quality UK directories – sites like Yell, Thomson Local, and hundreds of others – sends a strong trust signal to Google, particularly for local search rankings. For new businesses, recently relocated businesses, or any client whose local visibility is below expectations, citation building is often the first thing we recommend.

Available in three tiers: 40 listings (£100), 100 listings (£200), or 300 listings (£300). This is a one-off service – once the listings are built, they stay. Not applicable to ecommerce or national-only brands.

Link building – £150 per link

A backlink is a link from another website to yours. When a reputable, relevant site links to your business, Google treats it as a vote of confidence in your website’s authority – and sites with more high-quality votes tend to rank higher for competitive terms.

Not all links are equal. A single link from a trusted, topically relevant site is worth far more than dozens from low-quality directories or irrelevant websites. Our link building is done exclusively through niche edits (placing a link within existing relevant content on a real site) or guest posts (an article we write and publish on a relevant site in your industry). Every link we build must meet all three of the following criteria before we place it: DR 20+ domain rating, 500+ monthly organic visitors, and genuine topical or geographic relevance to your business. We never use link farms, private blog networks, or paid link schemes.

The number of links you need each month depends entirely on your market and how strong your competitors’ link profiles are. We advise on this during your free consultation.

Press releases – £199 per release

We write a professional press release and distribute it to 20+ relevant news sites and industry directories. A well-timed press release generates brand visibility, builds authority, and produces backlinks from credible media sources. Particularly effective for new service launches, major business milestones, awards, or entering a new geographic market.

INDUSTRIES WE WORK WITH

We understand your market, not just your website

Effective SEO requires more than technical knowledge. It requires an understanding of how your customers search, what they care about, and what it takes to rank in your specific market. We work with businesses across a wide range of industries, and we know what each of them needs to rank.

Trade businesses

Plumbers, electricians, builders, roofers, waste management, plant hire, pest control, locksmiths, and other trade services. Local SEO is the backbone of lead generation for trades. We focus on dominating the local pack, appearing for emergency search terms, and expanding your service area coverage with location-specific pages. Our clients in this sector consistently achieve 250+ leads per month from organic search alone.

Professional services

Solicitors, accountants, estate agents, financial advisors, architects, and consultants. Professional services SEO requires a blend of authority-building content, trust signals, and targeting high-intent searches from people at the point of decision. We understand what ‘YMYL’ (Your Money or Your Life) content requirements mean for regulated professions and how to produce content that Google trusts.

Health, wellness, and beauty

Therapists, counsellors, physiotherapists, chiropractors, dentists, salons, spas, and beauty studios. Local visibility and Google Business Profile dominance are critical in this sector. We also understand the specific trust requirements of healthcare-adjacent content and how to rank for service-specific and condition-specific searches without crossing into medical claims.

Home services

Cleaners, carpet cleaners, gardeners, security companies, removal firms, interior designers, and home improvement specialists. Near-me search optimisation and review management are central to success here. We help home service businesses appear in the map pack and rank for the ‘near me’ and local search terms their customers use most.

Ecommerce and online retail

Our SEO packages work equally well for online stores. The focus shifts from service and location pages to category pages, product pages, and buying guides designed to capture national purchase-intent searches. Google Shopping feed optimisation and product schema are included as standard for ecommerce clients on all tiers.

How long does SEO take to work?

Most clients see meaningful movement in rankings within 3–6 months. The exact timeline depends on how competitive your market is, how well your existing website is built, and which package you are on. Results then compound: the longer you invest in SEO, the stronger your position becomes and the more traffic you generate. If you need leads immediately whilst SEO builds, we recommend running PPC alongside it – most of our clients do exactly this.

Do you guarantee first page rankings?

We don't make false promises. No legitimate SEO agency can guarantee specific rankings because Google's algorithm is constantly evolving.

What we DO guarantee:

  • Transparent, white-hat SEO techniques
  • Measurable improvements in traffic and visibility
  • Regular reporting so you see exactly what's working
  • Honest communication about progress and timelines

Our case studies speak for themselves - we consistently deliver results for businesses that commit to the process.

Is there a long-term contract?

No. All packages are charged monthly in advance with a 30-day notice period. You can cancel anytime during your current month with no penalties or awkward conversations. We retain clients because of results, not contracts.

Which package is right for my business?

It depends on how competitive your market is. A plumber in a small rural town has very different needs to a solicitor in central London. During your free consultation, we analyse your competitors, assess what it would take to rank in your specific market, and recommend the package that gives you a realistic path to page one – without selling you more than you need.

What makes your SEO different from other agencies?

Three things. First, we are transparent about what it takes to rank in your specific market – we do not take on clients we cannot help and we do not sell services they do not need. Second, every decision is based on your actual competition, not a generic template. Third, you always know exactly what we are doing and why – no black boxes, no vague reports, no hiding behind jargon.

What is included in my monthly report?

Your report shows your keyword rankings and how they have changed, your organic traffic data, a summary of what work was completed that month, and what is planned for the month ahead. We present this in plain English without jargon. You can also request a 30-minute catch-up call at any time if you want to talk through the data.

Do I need link building?

Not always. If your market has limited competition – for example, a niche service in a small town – strong content and Google Business Profile management is often enough to rank well. If your competitors have strong, established link profiles, you will need links to compete. We assess this honestly during your free consultation and will not recommend link building unless your market genuinely requires it.

Can I upgrade or change my package?

Yes, at any time. Most clients start on Foundation or Local Business and scale up as their results grow. If you upgrade mid-month, the new rate takes effect on the next billing date.

Can you help with an existing website that is not performing?

Yes. Most of our clients come to us with existing websites. We audit what is holding it back, fix technical issues, improve on-page content, and start building authority – we do not require you to rebuild your site from scratch. We work with WordPress, Shopify, WooCommerce, Wix, and most other platforms.

Do you offer month-to-month contracts?

Yes. We don't lock you into long-term contracts.

Why? We're confident in our ability to deliver results. If you're not seeing progress or happy with our service, you can cancel with 30 days' notice.

That said, SEO takes time. Businesses that cancel before 6 months rarely see the full benefit of their investment. We'll be upfront about realistic timelines during your consultation.

What if I'm in a very competitive market?

For highly competitive markets (London trades, legal services, healthcare), you'll likely need:

  • Higher-tier packages for content velocity
  • Consistent link building from day one
  • 12+ month commitment to see significant results

During your consultation, we'll analyse your specific competition and tell you honestly what's required. If your market is extremely competitive and you're on a tight budget, we'll discuss whether SEO is the right channel or if paid ads might deliver faster ROI initially.

WANT FASTER RESULTS?

Combine SEO with Google Ads and save 10%

SEO builds the long-term foundation. But if your business needs leads now – not in six months – running Google Ads alongside your SEO is the most effective approach. PPC delivers immediate visibility while your organic rankings build in the background.

When both are managed by the same team, your PPC keyword data informs which SEO pages to prioritise, and your SEO content improves your Google Ads Quality Scores – lowering your cost per click. Most clients running both see their reliance on paid ads reduce significantly within 6–12 months as organic traffic grows.

Combine any SEO package with any PPC package and save 10% on both.

Ready to Get Found on Google?

Stop losing customers to competitors who rank higher on Google.

Our proven SEO process has helped businesses across the UK transform their online visibility and generate real results - from trade businesses achieving 300% traffic increases to service companies generating 250+ leads per month.

Let's discuss what SEO package will work for YOUR business:

📞 Call me directly: 0208 088 5466 to discuss your project

📧 Email me your requirements: [email protected]

📅 Book Your Free Web Design Consultation - no obligation, no sales pitch

💬 Complete my contact form for a detailed project proposal

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Why wait? Every day you're not ranking is another day your competitors are taking your customers.

Let's build your SEO strategy today.