Ecommerce SEO Services
Get your online store found by the customers who are ready to buy
Ranking an online store on Google requires a different approach to service-based SEO. Category structure, product page optimisation, and technical foundations all need to work together to drive qualified buyers to your store. We specialise in ecommerce SEO for WooCommerce and Shopify stores – using the same proven package structure as our standard SEO campaigns, focused entirely on what moves the needle for online retail.
Why us
- No long-term contracts
- Transparent monthly reports
- You own your accounts
Speak directly with Nick
What we do
SEO built around how online stores actually rank
Getting an ecommerce store to rank isn't just about adding keywords to product descriptions. It's about building the right structure, optimising the right pages, and making sure Google can find, crawl, and understand your entire catalogue.
Category page optimisation
Your category pages are the most powerful ranking pages on your store – they target the broad, high-volume search terms buyers use before they've decided exactly what they want. We build and optimise these pages to capture that traffic and funnel it towards your products.
Product page SEO
Each product page is an opportunity to rank for a specific search term. We optimise titles, descriptions, schema markup, and internal linking across your product catalogue to maximise visibility and click-through from the search results.
Store structure & technical SEO
A poorly structured store confuses Google and loses rankings. We audit and improve your store's architecture, URL structure, internal linking, and crawlability – giving Google every reason to index and rank your pages correctly.
What we do differently for ecommerce
How ecommerce SEO differs from standard SEO
Our ecommerce SEO campaigns use the same proven package structure as our standard campaigns – the monthly optimised pages allocation is simply focused on what moves the needle for online stores.
Category & collection pages
We create and optimise category and collection pages that target the high-volume search terms buyers use at the start of their shopping journey – driving qualified traffic to the right section of your store.
Product page optimisation
We optimise your product pages for both search engines and shoppers – improving titles, descriptions, schema markup, and calls to action to increase both rankings and conversion rate.
Buying guides & blog content
Informational content like buying guides, comparisons, and how-to articles drives top-of-funnel traffic and builds the authority that helps your product and category pages rank.
Google Shopping feed optimisation
A well-structured product feed is essential for Google Shopping visibility. We optimise your feed titles, descriptions, and attributes to improve Shopping ad performance alongside organic rankings.
Schema markup
Product schema, review schema, and breadcrumb schema help Google understand your store and display rich results in the search – improving click-through rates from the search results page.
Technical store audits
Duplicate content from faceted navigation, crawl budget issues, and slow page speeds are common ecommerce problems that kill rankings. We identify and fix these issues as part of every campaign.
Platforms
WooCommerce and Shopify specialists
We work primarily with WooCommerce and Shopify stores – the two most widely used ecommerce platforms in the UK. Both have their own SEO quirks and technical considerations, and we know both inside out.
WooCommerce
Built on WordPress, WooCommerce gives you complete control over your store's SEO – but only if it's set up and managed correctly. We handle everything from category structure and URL optimisation to schema markup and internal linking, working directly within WordPress to implement changes efficiently.
Shopify
Shopify's out-of-the-box SEO is solid but limited. We work within Shopify's structure to maximise what's possible – optimising your collection pages, product titles and descriptions, and meta data, while working around the platform's known limitations to get the best possible results.
Ecommerce SEO packages
The same proven packages, focused on ecommerce
Our four ecommerce SEO packages mirror our standard SEO packages exactly – the same monthly page allocation, the same deliverables, and the same transparent pricing. The difference is in what we optimise. All packages are monthly rolling – no minimum term, no long-term contracts. All prices are +VAT.
Foundation
£449/month
+VAT
Best for: Small online stores getting started with SEO
The ideal starting point for independent retailers and small online stores looking to build their organic visibility and start generating consistent traffic from Google.
5 optimised pages per month – category pages, product pages, or buying guides targeting your customers' searches.
Included as standard:
- Google Shopping feed optimisation
- Technical SEO health checks & fixes
- Product & category schema markup
- Keyword rank tracking
- Monthly performance report
- Monthly catch-up call (on request)
- Online review management
Pair with PPC Starter from £299/month for immediate traffic while your organic rankings build.
Get started with Foundation →
Local Business
£649/month
+VAT · Most popular
Best for: Growing stores targeting broader search terms
More pages per month means faster visibility across a wider range of products and categories – ideal for stores with a larger catalogue or more competitive market.
8 optimised pages per month – greater volume means faster rankings across more of your catalogue.
Everything in Foundation, plus:
- Competitor product monitoring
Pair with PPC Starter from £299/month for maximum coverage.
Get started with Local Business →
Market Leader
£949/month
+VAT
Best for: Established stores ready to dominate their category
Serious content output combined with a full strategic layer – content planning, speed optimisation, and multi-category targeting for stores ready to own their market.
13 optimised pages per month – enough to build authority across your full product range simultaneously.
Everything in Local Business, plus:
- Content planning & strategy
- Site speed optimisation
- Multi-category SEO targeting
Pair with PPC Growth from £499/month for a fully integrated search presence.
Get started with Market Leader →
Industry Domination
£1,399/month
+VAT
Best for: High-volume stores in competitive markets
Maximum content output and the deepest competitor intelligence – everything needed to dominate the search results across your entire product catalogue.
20 optimised pages per month – the fastest route to comprehensive visibility across all your categories and products.
Everything in Market Leader, plus:
- In-depth competitor analysis
Pair with PPC Market Leader from £699/month for complete search domination.
Get started with Industry Domination →
Always included
Every package includes these as standard
Regardless of which package you choose, these are included across every SoNick ecommerce SEO campaign from day one.
Keyword rank tracking
We monitor exactly where your site sits in Google for its target search terms each month – so progress is always visible and measurable.
Google Business Profile management
Your Google Business Profile is often the first thing a customer sees. We optimise and manage it to maximise your local visibility and Google Maps presence.
Technical SEO health checks
We monitor and fix technical issues that could hold your rankings back – from crawl errors and broken links to page speed and mobile usability.
Monthly performance report
A clear monthly report showing exactly what was done, where rankings moved, and what's planned next – in plain English, not agency jargon.
Monthly catch-up call
Available on request every month. A quick call to review performance, discuss priorities, and answer any questions. No need to wait for a report.
Online review management
We monitor and help you respond to online reviews – a key trust signal for both Google and potential customers.
Proven results
Real numbers from real clients
These aren't projections. These are results we've delivered for businesses like yours.
300%
Traffic increase
A plant hire company went from invisible to generating 250+ leads per month through SEO.
Plant hire · London
250%
More leads in 6 months
A waste management business saw 50% traffic growth and 250% more qualified enquiries.
Waste management · London
Common questions
Ecommerce SEO questions answered
Does ecommerce SEO cost more than standard SEO?
No – our ecommerce SEO packages are priced identically to our standard SEO packages. The same four tiers apply at the same monthly prices. The difference is in what we optimise – category pages, product pages, and store structure rather than service and location pages.
How long does ecommerce SEO take to show results?
Ecommerce SEO typically follows a similar timeline to standard SEO – meaningful movement in rankings within 3–6 months, with stronger results compounding from month 6 onwards. Larger catalogues with existing authority can sometimes move faster. We'll give you a realistic expectation at the start of your campaign.
Do you work with stores on platforms other than WooCommerce and Shopify?
Our primary expertise is WooCommerce and Shopify, which cover the vast majority of UK online stores. If your store is on a different platform, get in touch and we'll let you know honestly whether we can help.
Can you help with Google Shopping as well as organic SEO?
Yes – Google Shopping feed optimisation is included as standard across all ecommerce packages. If you want to run paid Google Shopping campaigns alongside your organic SEO, our PPC packages cover this and combining both services saves you 10% on the total.
My store has thousands of products – how do you decide what to optimise first?
We start with a comprehensive audit of your store to identify the highest-opportunity pages – typically your top-level category pages and your best-selling product lines. From there we work through the catalogue systematically, prioritising pages with the highest search volume and the most realistic ranking potential.
Do I need to make changes to my store as part of the campaign?
Sometimes. Technical fixes, structural improvements, and new page creation all require changes to your store. We provide clear, specific recommendations and where possible implement changes directly – we'll always discuss anything significant with you before making it.
Ready to get your business found online?
Book a free 30-minute consultation. No sales pitch – just honest advice.
Call: 0208 088 5466 · Email: [email protected]