Digital Marketing for Trades
More leads for your trade business, guaranteed to work as hard as you do
Whether you're a plumber, builder, electrician, HVAC engineer, or landscaper – your next customer is searching for you on Google right now. The question is whether they're finding you or your competitors. We specialise in digital marketing for trade businesses, generating consistent leads through SEO, Google Ads, and professional web design. No jargon, no long-term contracts, just more enquiries.
300%
Traffic increase for trade clients
250+
Leads per month generated
7 years
Digital marketing expertise
Why us
- No long-term contracts
- Transparent monthly reports
- You own your accounts
Speak directly with Nick
Why we're different
We understand what it's like to run a trade business
Before digital marketing, Nick spent 16 years running trade businesses. He knows the pressure of quiet periods, the importance of a consistent pipeline, and the frustration of spending money on marketing that doesn't deliver. Every campaign we run for trades clients is built around one thing – generating real enquiries from customers who are ready to book.
We speak your language
No marketing fluff, no vanity metrics. We report on what matters to your business – calls, enquiries, and jobs booked. If it's not generating work for you, we'll tell you and we'll fix it.
Specialists in local and regional trade marketing
Most of your customers are searching locally. We build campaigns that get you found in the areas you serve – whether that's a single postcode or multiple counties.
No long-term contracts
We earn your business every month. If you're not getting results, you're not tied in. 30 days' notice is all it takes to cancel – though in our experience, results speak for themselves.
Our services
Three services built around generating trade enquiries
Every service we offer is designed to do one thing – put your trade business in front of customers who are actively looking for what you do.
SEO for trades
Get your business found when local customers search for a plumber, builder, electrician, or landscaper in your area. We build SEO campaigns that target the exact search terms your customers use and get you ranking above your local competitors.
Google Ads for trades
Generate leads immediately with Google Ads. Your ads appear at the top of Google the moment someone searches for your service in your area. You pay Google directly – we charge a straightforward management fee with no percentage of your ad spend.
Web design for trades
A professional website that converts visitors into enquiries. Fast, mobile-first, and built to rank on Google from day one – with copy written for you and no templates. From £895 +VAT.
Who we help
Digital marketing for every trade
We work with trade businesses of all sizes – from sole traders just starting out to established companies with multiple vans on the road.
Plumbers
Emergency callouts, boiler installs, bathroom fitting
Builders
Extensions, renovations, new builds, groundwork
Electricians
Domestic, commercial, EV charging, rewires
HVAC
Air conditioning, heat pumps, ventilation, heating
Landscapers
Garden design, driveways, decking, maintenance
Proven results
Real numbers from real clients
These aren't projections. These are results we've delivered for businesses like yours.
300%
Traffic increase
A plant hire company went from invisible to generating 250+ leads per month through SEO.
Plant hire · London
250%
More leads in 6 months
A waste management business saw 50% traffic growth and 250% more qualified enquiries.
Waste management · London
I've worked in trade businesses my whole career
Before I started SoNick Marketing, I spent 16 years running plumbers merchants – working alongside tradespeople every day, understanding the pressures of the job and what a slow pipeline feels like.
When I moved into digital marketing, I brought that commercial mindset with me. I only offer services I know I can deliver a return on, I report on what actually matters, and I treat your marketing budget the way you treat your own money – carefully.
If you're a trade business looking for more consistent leads, I'd love to have an honest conversation about what's possible for your business.
Common questions
Digital marketing for trades – your questions answered
How quickly can you start generating leads for my trade business?
With Google Ads we can have your campaigns live within a week of starting – generating leads almost immediately. SEO takes longer to build but delivers consistent, compounding results over time. Most trades clients run both for maximum coverage – immediate leads from Google Ads while SEO builds in the background.
I've tried Google Ads before and wasted money – how is this different?
This is the most common thing we hear from trades businesses. In most cases, Google Ads failed because campaigns were too broad, targeting the wrong keywords, or had no conversion tracking set up. We audit your previous account for free before spending a penny and show you exactly what went wrong.
Do I need a website before I can start with SEO or Google Ads?
For Google Ads you need at least a basic landing page for your ads to point to – we'll advise on what's needed. For SEO a proper website is essential. If you don't have one or your current site isn't up to scratch, our web design packages start from £895 +VAT and include everything needed to start ranking.
How much should I budget for Google Ads as a trades business?
For most trade businesses in competitive areas, we recommend a minimum of £500–£1,000 per month in ad spend. Some trades with lower competition can get good results on less. We'll give you a specific recommendation during your free consultation based on your trade, location, and the competition in your area.
Can you help me get more reviews on Google?
Yes – online reviews are a major factor in local SEO rankings and a key trust signal for new customers. Review generation and management is included as part of our SEO packages for all trades clients.
I'm a sole trader with a limited budget – can you still help?
Yes. Our SEO Foundation package starts from £449/month and our web design Starter package from £895 +VAT – both are designed with sole traders and small trade businesses in mind. We'll always recommend the right starting point for your budget rather than overselling.
Ready to get your business found online?
Book a free 30-minute consultation. No sales pitch – just honest advice.
Call: 0208 088 5466 · Email: [email protected]