Free SEO Audit

See exactly how your website stacks up against your competitors

Enter your website address and your top competitor's URL, and we'll generate a personalised competitive analysis report in minutes. It won't stop at just the one competitor you name either: you'll see exactly where the gap is against them, who else is competing for the same customers, and what it would take to close it. Completely free, no obligation, no jargon.

What's in your report

A personalised competitive analysis, in plain English

Your report compares your website directly against your chosen competitor, and the wider field of businesses competing for the same customers, across the metrics that actually determine who ranks higher on Google. Every section explains what it means and why it matters, so you don't need any SEO background to make sense of it.

SEO health score

An at-a-glance score out of 100, broken into three plain-English parts: Content (how well your pages match what customers actually search for), Authority (how much other trustworthy websites vouch for you), and Visibility (how often you actually show up in Google's results).

Keyword visibility gap

See exactly which searches your competitor ranks for that you don't, prioritised by how many people search for each one and how realistic it is for you to win, so you know what to target first.

Ranking position breakdown

A breakdown of where both sites sit in Google, top 3, top 10, and page two, so you can see exactly where the biggest gains are available and how close you are to breaking through.

Authority & backlink profile

A side-by-side look at who's linking to your site versus your competitor's, explained without the jargon, plus an estimated £ value of the organic traffic your competitor's authority is currently winning them.

Your wider competitive landscape

It's not just about the one competitor you name. Your report also surfaces the other businesses genuinely competing for your customers on Google, so you can see who else you're up against and where the biggest overall opportunity sits.

Quick wins identified

The report highlights the fastest-moving opportunities, the keywords and pages where small improvements could move you up the rankings quickly without a major campaign.

90-day action plan

A prioritised 30/60/90 day execution plan built around your own keywords and pages by name, not generic advice, so you know exactly what to focus on first, second, and third.

Run your free audit

Get your free competitive analysis report

Enter your website address, your top competitor's URL, and your contact details. Your personalised report will be emailed to you within minutes.

Sonick Marketing

Free SEO Audit

Your details will never be shared with third parties. You'll receive your report by email – usually within a few minutes of submitting.

Next steps

What to do with your results

Your report gives you a clear picture of where you stand. Here's how to make the most of it.

Step 01: Review your scorecard

Start with the at-a-glance scorecard and the executive summary at the front of your report. Both are written in plain English, so you'll get an immediate sense of the size of the opportunity and where the biggest differences are before you read any further.

Step 02: Focus on quick wins first

Your report identifies the fastest-moving opportunities, keywords close to page one, pages that need a small refresh, and trust signals that could be improved quickly. These are the actions most likely to generate results in the first 30 days.

Step 03: Book a free strategy call

Your report is a starting point, not a complete roadmap. Book a free 30-minute strategy call and we'll walk through your results together, explaining what they mean for your specific business and recommending the most impactful next steps.

No obligation

Your report is free. Your next step is up to you.

A lot of agencies use free audits as a Trojan horse for a hard sell. We don't. Your competitive analysis report is genuinely free, no strings attached and no pressure to proceed.

If your report shows a clear opportunity and you'd like to discuss how to act on it, we're happy to have that conversation. If you'd rather take the report and act on it yourself, that's absolutely fine too.

What we've found is that most business owners who see the gap between their site and their competitors want to close it. When that's the case, we're ready to help.

Emailed within minutes

Your report is generated and sent to your inbox automatically. No waiting, no manual process.

Real competitive data

Your report uses the same professional SEO data used by marketing agencies, giving you an accurate, unbiased picture of where both sites stand.

Actionable recommendations

Every report includes specific, prioritised actions, not vague advice. You'll know exactly what to do first to start improving your rankings.

No jargon, ever

Every score and metric is explained in plain English as you go. If you've never touched SEO before, you'll still understand exactly what your report is telling you.

Common questions

About your free SEO audit

Is the audit really free?

Yes, completely. There's no catch, no credit card required, and no obligation to use our services. We offer the audit because we believe in showing rather than telling. If your report demonstrates a clear opportunity, the results speak for themselves.

How is this different from other free SEO tools?

Most free SEO tools give you a generic score for your own site in isolation, in language that assumes you already know SEO. Ours compares your site directly against a competitor you choose, and the wider field of businesses competing for the same customers, showing you the actual gap and what it would take to close it. Every section is written in plain English, not jargon.

Which competitor should I enter?

Choose the business you most want to outrank on Google, ideally one that consistently appears above you in the search results for your most important keywords. If you're not sure who that is, enter your main service plus your location into Google and see who comes up first. Don't worry about getting it perfect: your report also surfaces other businesses competing for the same searches, so you'll see the wider picture either way.

Do I need to know anything about SEO to understand my report?

No. Every metric in your report is explained as you go, in plain English, so you don't need any prior SEO knowledge to understand what it means or what to do next.

How quickly will I receive my report?

Your report is generated automatically and emailed to you within a few minutes of submitting. Check your spam folder if it doesn't arrive within 10 minutes.

What happens after I receive my report?

Nothing, unless you want it to. Your report is yours to use however you like. If you'd like to discuss your results and explore what an SEO campaign could do for your business, you can book a free strategy call at any time. There's no pressure and no follow-up sales calls.

Will my details be shared or used for marketing?

Your contact details are used solely to send you your report. We may follow up once to ask if you found it useful, but you'll never be added to a mailing list or have your details shared with third parties.

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225

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183

leads per month · Recycling company · London

80

leads per month · Swimming pool company · Bedford

173%

more clicks year on year · Plant hire · Bedford

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