Google Ads Management
A certified Google Ads agency that works for your business, not Google's
Most businesses that have tried Google Ads and written it off didn't fail because Google Ads doesn't work – they failed because their campaigns weren't set up or managed correctly. We're certified across Google Search, Performance Max, and Shopping campaigns, and we manage Google Ads for small businesses across London and the UK from £299/month +VAT. You pay Google directly – we charge a straightforward monthly management fee with no percentage of your ad spend and no hidden extras.
Why us
- No long-term contracts
- Transparent monthly reports
- You own your accounts
Speak directly with Nick
Why choose us
Google Ads management that puts your budget first
Google Ads is the most powerful lead generation tool available to small businesses – when it's set up and managed correctly. Here's what makes our approach different.
Google certified across all campaign types
Nick holds Google Ads certifications in Search, Performance Max, and Shopping – the three campaign types most relevant to small businesses. That's not a team of varying experience levels – it's one specialist who knows the platform inside out working directly on your account.
No percentage of your ad spend
Many agencies charge a percentage of your monthly ad spend on top of their management fee. We don't. You pay Google directly and we charge a monthly management fee based on your package – not a percentage of what you spend on ads. More of your money goes to generating leads, not paying us more for spending more.
Built around your goals, not vanity metrics
We measure what matters – calls, form submissions, and enquiries. Every campaign we build has conversion tracking set up from day one so you always know exactly what your Google Ads budget is generating for your business.
Campaign types
Every Google Ads campaign type, managed by a certified specialist
Google Ads covers multiple campaign types across different platforms and placements. We build the right mix for your business rather than defaulting to whatever is easiest to manage.
Search campaigns
The foundation of any Google Ads strategy. Your ads appear at the top of Google when someone actively searches for what you offer – capturing high-intent customers at exactly the right moment.
Performance Max
Google's AI-powered campaign type runs across Search, Display, YouTube, Gmail, and Maps simultaneously. We provide the strategy and creative inputs to make Performance Max work effectively rather than letting Google's algorithm spend your budget unchecked.
Google Shopping
For businesses selling products online, Shopping campaigns display your products with images and prices directly in search results – putting your products in front of buyers who are ready to purchase.
Display campaigns
Image-based ads across millions of websites keep your business visible to potential customers as they browse online. Ideal for building brand awareness alongside your Search campaigns.
Remarketing
Re-engage people who have visited your website but didn't convert. Remarketing campaigns keep your business front of mind and bring warm prospects back to enquire.
YouTube ads
Video advertising that reaches your audience before and during YouTube content. Effective for building brand awareness and reaching customers earlier in their decision-making process.
Certified expertise
Google certified in the campaigns that matter most
Nick holds active Google Ads certifications in Search, Performance Max, and Shopping – the three campaign types that drive the most leads and revenue for small businesses. These aren't honorary badges. They require passing updated exams that test knowledge of the platform, campaign strategy, and best practices.
What this means for your business is that your campaigns are built and managed by someone who genuinely understands how Google Ads works – not someone learning on your budget.
Google Ads Search certified
The core of most lead generation campaigns. Certified in keyword strategy, match types, Quality Score, ad copy, and bidding strategies for Search campaigns.
Performance Max certified
Certified in Google's newest and most complex campaign type – understanding how to guide the algorithm effectively rather than leaving your budget to Google's default settings.
Google Shopping certified
Certified in product feed optimisation, Shopping campaign structure, and bidding strategies for e-commerce businesses.
Our process
From first conversation to leads in your inbox
Here's exactly what happens from your first consultation to a live, optimised Google Ads campaign.
Step 01 – Free account audit or strategy session
If you've run Google Ads before, we start with a free audit of your existing account – identifying wasted spend, missed opportunities, and what needs fixing before a single pound more is invested. If you're starting from scratch, we build a clear strategy before anything goes live.
Step 02 – Campaign build & launch
We build your campaigns from the ground up – keyword research, ad copy, audience targeting, conversion tracking, and landing page recommendations. Everything is set up to measure the right things before we spend a penny of your budget.
Step 03 – Optimise & report
Once live, we optimise daily and report monthly. You'll know exactly what your campaigns generated – calls, enquiries, and cost per lead – in plain English. No jargon, no hiding behind impressions and click-through rates.
Google Ads management packages
Transparent pricing, no percentage fees
Your chosen management package covers everything – strategy, build, optimisation, and reporting. Your ad spend goes directly to Google. All prices are +VAT.
| Package | From | Best for | |
|---|---|---|---|
| PPC Starter | £299+VAT/month | Up to £750 ad spend. Getting started with Google Ads | See details → |
| PPC Growth | £499+VAT/month | Up to £2,000 ad spend. Scaling lead generation | See details → |
| PPC Market Leader | £699+VAT/month | Up to £4,000 ad spend. Competitive markets | See details → |
Not sure how much to spend on Google Ads? Book a free consultation and we'll recommend a realistic starting budget for your business and market.
Proven results
Real numbers from real clients
These aren't projections. These are results we've delivered for businesses like yours.
300%
Traffic increase
A plant hire company went from invisible to generating 250+ leads per month through SEO.
Plant hire · London
250%
More leads in 6 months
A waste management business saw 50% traffic growth and 250% more qualified enquiries.
Waste management · London
Common questions
Google Ads questions answered
What's the difference between Google Ads and PPC?
PPC (pay-per-click) is the broader term for any advertising model where you pay per click. Google Ads is the specific platform – the world's largest PPC advertising network. When most small businesses talk about PPC, they mean Google Ads. We use both terms but they refer to the same thing in practice for most of our clients.
Do I need a Google Ads account before I start?
No – but you'll need to create one before we can get started. Setting up a Google Ads account is straightforward and takes around five minutes. We recommend you do this yourself so your billing details and business information are linked directly to your account from day one. Once it's set up, you simply grant us access as a manager and we handle everything from there. We'll walk you through exactly what to do – it's simpler than it sounds.
How much should I budget for Google Ads?
As a starting point, we recommend a minimum of £500–£1,000 per month in ad spend for most small businesses. Some industries with lower cost-per-click can get good results on less. We'll give you a specific budget recommendation during your free consultation based on your industry, location, and goals.
How quickly will I see results from Google Ads?
Unlike SEO, Google Ads can generate enquiries from the day your campaign goes live. Most clients see their first leads within the first week. The first month is typically about gathering data and optimising – campaigns usually improve significantly in months two and three as we refine targeting based on real performance data.
What Google Ads certifications do you hold?
Nick holds active Google Ads certifications in Search, Performance Max, and Shopping – the three campaign types most relevant to small businesses. These are independently verified by Google and require regular renewal.
Can you fix a Google Ads account that hasn't been working?
Yes – this is one of the most common reasons businesses come to us. Poorly structured campaigns, broad keyword match types eating budget, no conversion tracking, and irrelevant search terms are the most common culprits. We audit your account for free and show you exactly what's gone wrong before recommending a course of action.
What happens to my Google Ads account if I stop working with you?
Your account stays with you. We set up all campaigns in your own Google Ads account which you own entirely. If you leave, you take the account, the campaign history, and all the data with you. We never hold accounts hostage.
Ready to get your business found online?
Book a free 30-minute consultation. No sales pitch – just honest advice.
Call: 0208 088 5466 · Email: [email protected]