PPC & Google Ads Management in Woking
Generate leads today with Google Ads in Woking
SEO builds your long-term presence. Google Ads gets you in front of customers right now. We manage Google Ads campaigns for Woking's small businesses – you pay Google directly with no percentage fees or hidden mark-ups, and we charge a straightforward monthly management fee from £299/month +VAT.
Why us
- No long-term contracts
- Transparent monthly reports
- You own your accounts
Speak directly with Nick
SoNick Marketing helps small businesses in Woking drive more leads through Google Ads, with campaigns designed to start generating results from the outset. You can avoid percentage-based charges and any unexpected extras, because we work on a clear, transparent pricing model.
We support clients throughout the UK, and all consultations and check-ins are carried out online for your convenience. Your ad spend is paid directly to Google, ensuring there are no confusing mark-ups or third-party handling of your budget.
On top of your Google ad budget, we apply a single fixed monthly management fee. This covers everything required to run and improve your campaigns, including strategy, campaign set-up, keyword research, ad copy creation, weekly optimisation, and a detailed monthly performance report.
Our plans begin at £299 + VAT per month, and there are no long-term contracts to commit to. If you’re a business in Woking and ready to begin generating leads via Google Ads, contact us to arrange a free consultation.
We serve businesses in Woking and nearby:
Our services in Woking:
County coverage:
What we do
Google Ads management in Woking with no hidden costs
Most PPC agencies take a percentage of your ad spend on top of their management fee. We don't. You pay Google directly and we charge a fixed monthly fee – so our incentives are aligned with yours.
No percentage fees
Your ad budget goes to Google, not to us. We charge a fixed monthly management fee regardless of how much you spend. No mark-ups, no percentage cuts, no nasty surprises on your invoice.
All campaign types covered
Search, Display, Remarketing, Performance Max, YouTube, and Google Shopping – we build the right campaign mix for your business and budget, not the one that's easiest to manage.
You own everything
Your Google Ads account, your campaign data, your conversion history – it all belongs to you. If you ever leave, you take everything with you. No lock-in, no held-hostage accounts.
What we can run
Every campaign type, built around your goals
Different businesses need different approaches. We build campaigns around what will work for your specific goals, audience, and budget.
Search campaigns
The most powerful campaign type for lead generation. Your ads appear when someone actively searches for what you offer – high intent, high relevance, high conversion rate.
Display campaigns
Image-based ads that appear across millions of websites. Ideal for building brand awareness and keeping your business front of mind with potential customers.
Remarketing
Re-engage people who have already visited your website but didn't enquire. Remarketing keeps your business visible and brings warm prospects back to convert.
Performance Max
Google's AI-powered campaign type that runs across Search, Display, YouTube, Gmail, and Maps simultaneously. We manage the inputs and creative to get the best from it.
YouTube ads
Video advertising that reaches your audience before and during YouTube content. Effective for brand awareness and reaching customers earlier in their decision-making process.
Google Shopping
For businesses selling products online, Shopping ads display your products with images and prices directly in search results – driving highly qualified buyers straight to your store.
Our process
What happens when you start a campaign
From first conversation to live campaign, here's exactly what to expect.
Step 01 – Audit & strategy
We start by understanding your business, your customers, and your goals. If you've run Google Ads before we'll audit your existing account – most of the time we find significant wasted spend and missed opportunities. If you're starting from scratch we'll build a clear strategy before a single pound is spent.
Step 02 – Build & launch
We build your campaigns from the ground up – keyword research, ad copy, audience targeting, conversion tracking, and landing page recommendations. Everything is set up to measure what matters: calls, form submissions, and enquiries – not just clicks.
Step 03 – Manage & optimise
Once live, we monitor your campaigns daily, optimising bids, pausing underperforming keywords, testing new ad copy, and making sure every pound of your budget is working as hard as possible. You'll receive a clear monthly report showing exactly what happened and what's planned next.
PPC management packages
Straightforward pricing, no percentage fees
Our monthly management fee covers everything – strategy, build, optimisation, and reporting. Your ad spend goes directly to Google. All prices are +VAT.
| Package | From | Best for | |
|---|---|---|---|
| PPC Starter | £299+VAT/month | Up to £750 ad spend. Getting started with Google Ads | See details → |
| PPC Growth | £499+VAT/month | Up to £2,000 ad spend. Scaling lead generation | See details → |
| PPC Market Leader | £699+VAT/month | Up to £4,000 ad spend. Competitive markets | See details → |
Not sure how much to spend on ads? Book a free consultation and we'll recommend a realistic starting budget for your business and market.
Proven results
Real numbers from real clients
These aren't projections. These are results we've delivered for businesses like yours.
300%
Traffic increase
A plant hire company went from invisible to generating 250+ leads per month through SEO.
Plant hire · London
250%
More leads in 6 months
A waste management business saw 50% traffic growth and 250% more qualified enquiries.
Waste management · London
Common questions
Everything you need to know about Google Ads
How much should I spend on Google Ads?
There's no universal answer – it depends on your industry, your target keywords, and how competitive your market is. As a starting point, we typically recommend a minimum of £300–£1,000/month in ad spend for most small businesses in Woking. We'll give you a realistic budget recommendation during your free consultation based on your specific goals and market.
How quickly will I see results?
Unlike SEO, Google Ads can generate leads from day one. Most clients see their first enquiries within the first week of a campaign going live. The first month is often about gathering data and optimising – campaigns typically improve significantly in months two and three as we refine targeting and bidding based on real performance data.
Do you take a percentage of my ad spend?
No – never. You pay Google directly via your own billing account and we charge a fixed monthly management fee. This means our fee is the same whether you spend £500 or £5,000 on ads. We believe this model keeps our incentives properly aligned with yours.
What if I've tried Google Ads before and it didn't work?
This is one of the most common things we hear. In most cases, Google Ads didn't work because the campaigns weren't set up or managed correctly – wrong keywords, poor ad copy, no conversion tracking, or budget wasted on irrelevant searches. We'll audit your previous account for free and show you exactly what went wrong.
Will I own my Google Ads account?
Yes – completely. We set up campaigns in your own Google Ads account, which stays with you regardless of what happens. Your campaign history, data, and conversion records all belong to you. If you ever decide to leave, you take everything with you.
Can you run Google Ads alongside my SEO campaign?
Absolutely – and we'd recommend it. SEO builds long-term organic visibility while Google Ads generates immediate leads. Running both together gives you maximum coverage in the search results and the data from your ads can actually inform and improve your SEO strategy. We offer a combined package if you'd like to explore that.
How do you measure success?
We measure what matters to your business – phone calls, form submissions, and enquiries – not vanity metrics like impressions or clicks. Every campaign has conversion tracking set up from day one so we know exactly what your ad spend is generating.
Ready to get your business found online?
Book a free 30-minute consultation. No sales pitch – just honest advice.
Call: 0208 088 5466 · Email: [email protected]