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Most small business owners already have a list of keywords in their head before they've done a minute of research. And most of that list is wrong. Not wrong in an embarrassing way — just wrong in a way that costs you traffic. You might be optimising for "plumber...
Most small business owners I speak to have one question before they'll even consider Google Ads: "Will it actually make me money?" It's exactly the right question. PPC isn't free, and if the numbers don't work, no amount of clever ad copy will save you. So rather than...
If you've been trying to get your business found online, you've probably heard the term PPC thrown around. Maybe someone suggested it as a way to get more leads, or you've noticed the "Sponsored" labels at the top of Google and wondered how those businesses got there....
The number one Google result for this topic contains broken code. I know because I pasted it into a client site and it did nothing. The snippet has a version check hardcoded to WordPress 4.7.1, which means it only runs on a nine-year-old version of WordPress and...
GA4's enhanced measurement stopped tracking tel: and mailto: link clicks in November 2024. And if you've been relying on Google Tag Manager to pick up the slack, you've probably noticed it doesn't work reliably on Shopify either — the custom pixel sandbox gets in the...
If you're using the Avada theme on WordPress and trying to track Fusion Form submissions as conversions in Google Tag Manager, you've probably noticed that the usual methods don't work. There's no official documentation from ThemeFusion on how to do this, and the...
Master the art of plumbing business advertising with essential strategies that can transform your visibility; discover how to implement these techniques effectively.
Most plumbers I speak to aren't short of demand – they're short of the right demand. The phone rings, but it's the wrong area. Or a homeowner submits a quote request and then goes cold. Or the diary is full in summer but empty in February. Consistent plumbing lead...
Ninety-six per cent of people searching for legal services start with Google. Not a recommendation from a friend. Not the Yellow Pages. Google. That single fact should shape everything about how your firm approaches client acquisition. And yet, according to research...
Most small business owners I speak to have heard the word "keyword" thrown around — but not all keywords are worth your time equally. Some are so competitive that no amount of good content will crack the first page. Others are too vague to attract anyone ready to buy....
Google doesn't browse your website the way a human does. It sends automated crawlers that follow links, hop between pages, and decide what's worth indexing — and what isn't. If your site is new, thinly linked, or growing quickly, there's a real chance some of your...
Most small business owners have a rough idea of what they want to rank for. A plumber in Reading might say "I want to come up for plumber Reading." A solicitor in Bristol might aim for "solicitor Bristol." Sensible enough — but without keyword research, there's a good...
Most small business websites were built to exist, not to perform. They have a homepage, a contact form, maybe a few service pages — and that's it. No clear conversion path, no thought given to how someone on a mobile phone actually experiences the site, no SEO...
Most small business websites bleed leads every single day — not because the traffic is wrong, but because it lands on the wrong page. If you're sending Google Ads clicks or SEO traffic to your homepage, you're almost certainly leaving money on the table. Landing pages...
Amplify your content game with AI-driven strategies in 2025 – discover the cutting-edge insights that will redefine your marketing approach.
I've spoken to quite a few small business owners over the years who've been sold on the idea of a custom-built CMS. The pitch is always compelling: something tailored specifically for their business, built exactly how they want it. No bloat. No compromise. In reality,...
Most hair salon owners I speak to are brilliant at what they do. They can read a client's face and know exactly what cut will suit them. They stay up late watching colour technique videos. They genuinely care about every person who sits in their chair. What they often...
Learn how to leverage targeted digital marketing strategies to capture high-quality boiler leads for your business.
Most people building a website focus on their content, their design, and their keywords — and then treat the title tag as an afterthought. That's a mistake. Your title tag is often the very first thing a potential visitor sees, and it directly influences both your...
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