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How I’d market a small business, in the order I’d do it: foundations, leads and traffic, content, and the main channels, with guides for salons, law firms and tradespeople and links to every in-depth article.
If you run a small business and you're not investing in digital marketing, you're essentially handing customers to your competitors on a plate. That might sound dramatic — but think about it. When did you last look something up in a phone book? When did you last buy...
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