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How I’d market a small business, in the order I’d do it: foundations, leads and traffic, content, and the main channels, with guides for salons, law firms and tradespeople and links to every in-depth article.
Most small business eBooks never generate a single lead. They get written, uploaded to a website somewhere, and quietly forgotten. Creating an eBook and using one strategically are two very different things. This article is part of my small business marketing guide....
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Most people don't think about calling a plumber until something goes wrong. A burst pipe at midnight. A boiler that won't fire up in January. A slow drain that's finally become unbearable. That means plumbing is what marketers call an "unsought service" — your...
Most people don't decide to hire a solicitor on a whim. They search. They read. They compare. And they make a judgement about who seems credible before they ever pick up the phone. That journey — from problem to paying client — is where content marketing either wins...
This article is part of my small business marketing guide. Most small business owners I speak to already know they should be doing content marketing. The hesitation is never really about whether it works — it's about time, resource, and not quite being sure where to...
Most small business owners I speak to have tried content marketing in some form — a few blog posts, some social updates, maybe a video or two — but they struggle to point to a single lead it's actually produced. That's not a content problem. It's a strategy problem....
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