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Local Services Ads let UK trades pay per lead instead of per click. Here’s how they work in 2026, what replaced Google Guaranteed and Google Screened, and whether they’re worth it for your trade.
How I’d market a trade business today, in the order I’d do it, with trade-by-trade advice for plumbers, heating engineers, electricians, roofers and builders and links to every in-depth guide.
I tested who ChatGPT recommends for plumbers, electricians, roofers and builders. Here’s what it uses, and a practical checklist for tradespeople.
Building companies tend to grow through word of mouth and repeat business for a long time before anyone thinks seriously about marketing, and that's not a bad instinct. Referrals convert well and cost nothing. The limitation is that it caps how fast you can grow, and...
Before I moved into digital marketing, I spent 16 years running trade businesses, and building work was a large part of that. The pattern hasn't changed since: the substantial majority of homeowners now research builders online before they ever pick up the phone, and...
A practical guide to Google Ads for plumbers, electricians, roofers and builders: real UK click costs, sensible budgets, the set-up I use and the mistakes that waste money.
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