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Building companies tend to grow through word of mouth and repeat business for a long time before anyone thinks seriously about marketing, and that's not a bad instinct. Referrals convert well and cost nothing. The limitation is that it caps how fast you can grow, and...
Before I moved into digital marketing, I spent 16 years running trade businesses, and building work was a large part of that. The pattern hasn't changed since: the substantial majority of homeowners now research builders online before they ever pick up the phone, and...
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