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Local Services Ads let UK trades pay per lead instead of per click. Here’s how they work in 2026, what replaced Google Guaranteed and Google Screened, and whether they’re worth it for your trade.
How I’d market a trade business today, in the order I’d do it, with trade-by-trade advice for plumbers, heating engineers, electricians, roofers and builders and links to every in-depth guide.
I tested who ChatGPT recommends for plumbers, electricians, roofers and builders. Here’s what it uses, and a practical checklist for tradespeople.
I've reviewed a lot of electrician websites over the years, and the pattern is remarkably consistent. Most look fine at a glance, a logo, a hero image, a phone number somewhere on the page, but they lose visitors within the first few seconds because the basics that...
If you've ever searched for your own business by the services you offer and not found yourself on the first page, you already know why this matters. Homeowners and facilities managers don't scroll to page two. They call one of the two or three electricians they can...
Most electricians I speak to didn't get into the trade to think about keyword research or Google Business Profile categories. You trained to wire consumer units safely, not to run a marketing department. But the electricians winning the best jobs in their area right...
A practical guide to Google Ads for plumbers, electricians, roofers and builders: real UK click costs, sensible budgets, the set-up I use and the mistakes that waste money.
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