SEO

My practical route through SEO for small businesses: keywords, on-page, local SEO and reviews, links, technical fixes and AI search, in the order I’d tackle them, with links to every in-depth guide.

GEO, AEO, AI SEO: is it really a new discipline? What Google says, what the data shows, and what actually changes for small businesses.

AI visibility scores, llms.txt files, “AI-ready” rewrites. What GEO agencies sell, what each tactic really is, and the questions to ask first.

UK GEO services cost £800 to £20,000+ a month. A line-by-line look at what a GEO add-on buys, and how much of it your SEO already covers.

I ran 10 local searches through ChatGPT and Google. 85% of Google’s map businesses were recommended, with identical review counts. Full results.

Do you need an llms.txt file? Should you rewrite content for AI? Eight AI SEO myths checked against Google’s guidance and real data.

If you run an online shop, you've probably noticed that showing up on Google is harder than it looks. You've added products, written descriptions, maybe even started a blog. And still your competitors are ranking above you for the searches that matter most. This...

Most small businesses approach link building the wrong way. They chase quantity, submitting to dozens of directories and swapping links with anyone willing, then wonder why their rankings barely move. Here is the truth: a single backlink from a trusted, relevant...

Most small business owners know that online reviews matter for reputation. What fewer realise is that they also have a measurable impact on how well your business ranks on Google, particularly in local search. If you're putting effort into SEO and ignoring your...

Most small business owners I speak to have tried to handle SEO themselves at some point. They've watched YouTube tutorials, installed an SEO plugin, tinkered with title tags, maybe published a few blog posts. And then, a few months in, nothing much has changed. The...

Most small business websites have SEO problems they don't know about. Missing title tags, pages Google can't crawl, images slowing everything down, content that duplicates itself. These are not rare edge cases. They're common, they're fixable, and they're quietly...

If you've ever published a page or blog post and wondered why nobody found it, the answer is almost always the same: the content wasn't optimised for search. Not because it was badly written, but because writing well and writing for SEO are two different skills. Most...

If your business isn't showing up on Google, it effectively doesn't exist for a large portion of your potential customers. That sounds dramatic, but consider this: the majority of people searching for a local service or product never scroll past the first page of...

Picking the wrong SEO agency is an expensive mistake. I've spoken to plenty of small business owners who've been there: months of budget gone, rankings no better than before, and a vague monthly report full of traffic graphs that somehow never translate into...

Most small business owners approach SEO the same way: they write a few blog posts, optimise a page or two, then wonder why nothing is moving. The problem isn't effort. It's the absence of a plan. This article is part of my small business guide to SEO. A proper SEO...

Most business owners have heard of SEO, but local SEO is where things get interesting, particularly if you serve customers in a specific area. Whether you're a plumber in Surrey, a solicitor in London, or a salon owner in Hampshire, local SEO is the reason some...

Most small business owners I speak to fall into one of two camps when it comes to SEO tools. Either they're paying for something expensive they barely use, or they're piecing together a handful of free tools and hoping for the best. Neither approach tends to get great...

Most small businesses are competing for customers online with a fraction of the budget that larger companies throw at advertising. The good news is that SEO levels that playing field. Unlike paid ads, where visibility stops the moment your budget runs out, organic...