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Local Services Ads let UK trades pay per lead instead of per click. Here’s how they work in 2026, what replaced Google Guaranteed and Google Screened, and whether they’re worth it for your trade.
How I’d market a trade business today, in the order I’d do it, with trade-by-trade advice for plumbers, heating engineers, electricians, roofers and builders and links to every in-depth guide.
I tested who ChatGPT recommends for plumbers, electricians, roofers and builders. Here’s what it uses, and a practical checklist for tradespeople.
Most roofing companies I come across rely on the same two or three channels: Checkatrade or Bark, word of mouth, and the odd Facebook post. That's not necessarily a bad starting point, but it has a specific weakness. When three to six roofers all receive the same...
Roofing has one of the most seasonal, weather-driven demand patterns of any trade. After a storm, a Met Office wind warning, or a spell of heavy rain, searches for "emergency roofer," "roof leak repair," and "slipped slate repair near me" spike sharply in exactly the...
A practical guide to Google Ads for plumbers, electricians, roofers and builders: real UK click costs, sensible budgets, the set-up I use and the mistakes that waste money.
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