Blog
How to track phone and email clicks in GA4 on Shopify without GTM
In November 2024, GA4’s enhanced measurement quietly stopped tracking tel: and mailto: link clicks. Here’s a lightweight fix that takes less than ten minutes to implement — no Google Tag Manager required. The problem GA4’s enhanced measurement feature used to capture…
How to Track Avada Fusion Form Submissions in Google Tag Manager
If you’re using the Avada theme on WordPress and trying to track Fusion Form submissions as conversions in Google Tag Manager, you’ve probably noticed that the usual methods don’t work. There’s no official documentation from ThemeFusion on how to do this, and the…
How to Advertise a Plumbing Business (And Actually Attract Local Leads)
Master the art of plumbing business advertising with essential strategies that can transform your visibility; discover how to implement these techniques effectively.
Plumbing Lead Generation: 8 Proven Strategies to Get More Plumbing Leads
If you run a plumbing business, you know that generating consistent leads is crucial for sustainable growth. But how do you ensure your phone keeps ringing with new inquiries — especially when competition is fierce? In this guide, you’ll discover 9 proven lead…
Digital Marketing for Law Firms: How to Generate More Leads Online in 2025
Looking for more leads for your legal practice? You’re not alone—and in 2025, the first place your potential clients go when they need legal help is Google. In fact, 81% of all purchase journeys begin with an online search[^1], including searches for solicitors,…
What Are Long-Tail Keywords?
If you’re trying to get your business seen online, you’ve probably heard the term keyword thrown around. But did you know not all keywords are created equal? In fact, one type — the long-tail keyword — is a powerful tool for helping local businesses (like plumbers,…
What Is a Sitemap and Why Does It Matter for SEO and Lead Generation?
If you’re serious about getting more traffic and leads from Google, your sitemap could be playing a much bigger role than you think. A sitemap isn’t just a behind-the-scenes tech tool for developers — it’s a powerful way to help search engines understand your website,…
Why Keyword Research Matters (More Than You Think)
If you’re trying to rank higher on Google, drive more leads, or simply get found online by the right people — keyword research is where it all starts. Understanding what your potential customers are actually searching for is one of the most powerful ways to grow your…
Web Design Best Practices for 2025: Build a Website That Fuels Local Lead Generation
Did you know the internet is now over 30 years old? The very first website was launched by World Wide Web creator Tim Berners-Lee on 6 August 1991 — and it’s still available to view today! Web design has evolved dramatically since those early days. We’ve moved from…
How to Create A Landing Page
If you’ve ever clicked on an advert and been taken directly to a page focused entirely on the offer — congratulations! You’ve interacted with a landing page. Landing pages are essential tools for small business marketing, especially when it comes to driving local…
2025 Content Marketing Trends: Key Insights for Local Business Success
Amplify your content game with AI-driven strategies in 2025 – discover the cutting-edge insights that will redefine your marketing approach.
Why You Shouldn’t Have Your Website Built on a Custom Built CMS
Building your website on a custom CMS can lead to significant long-term challenges. You’ll face higher maintenance costs, security vulnerabilities, and limited access to community support and resources. The system’s dependency on specific…
How to Market a Hair Salon
You’re about to discover proven strategies that can transform your hair salon from a neighbourhood secret into a thriving beauty destination. While you’ve likely mastered the art of perfect cuts and stunning colour treatments, marketing your salon effectively requires…
How to Generate High-Quality Boiler Install Leads
Learn how to leverage targeted digital marketing strategies to capture high-quality boiler leads for your business.
What Is A Title Tag? And how to write one!
A title tag is an HTML element that specifies your webpage’s title, appearing in search engine results and browser tabs. It’s essential for SEO and user experience, influencing click-through rates and search rankings. To write an…
SE Ranking Review 2024
Need an unbiased SE Ranking review for 2024? Discover if this affordable SEO tool lives up to the hype and suits your digital marketing needs.
Mastering Facebook Ads for Plumbers for Better Results
As a plumber, traversing the complex world of Facebook Ads can be intimidating, but the potential rewards are undeniable. With millions of users, Facebook offers an unparalleled opportunity to reach new customers, increase brand awareness, and…
Local Lead Generation for Small Businesses
Increase your online visibility and attract local customers with these proven strategies and tools for generating quality leads and growing your small business.
Maximising Trade Business Growth With Google Ads for Trades
Dive into the world of Google Ads for trades and discover how to skyrocket your business growth with targeted campaigns.
The Best Business Directory Sites for Plumbers
When seeking the best directory sites to list your Plumbing Business, consider platforms like Thomson Local , Yell.com, Checkatrade , and TrustMark for verified listing and that all important backlink to increase your authority. These sites validate tradespeople,…