Latest from the blog
Insights, guides, and advice for small businesses
Practical digital marketing advice for small business owners – no jargon, no fluff, just actionable content you can use.
Latest article
How Much Do Google Ads Cost in the UK?
There’s no minimum spend on Google Ads, but UK clicks range from around £2 to £30 depending on the search. Here are current cost-per-click figures for trades and local services, how Google’s billing works, and what budget actually makes sense.
How to Use eBooks in Your Content Marketing Strategy (and Actually Generate Leads)
Most small business eBooks never generate a single lead. They get written, uploaded to a website somewhere, and quietly forgotten. Creating an eBook and using one strategically are two very different things. This article is part of my small business marketing guide....
How to Perform an SEO Audit on Your Website (Step-by-Step Guide)
Most small business websites have SEO problems they don't know about. Missing title tags, pages Google can't crawl, images slowing everything down, content that duplicates itself. These are not rare edge cases. They're common, they're fixable, and they're quietly...
How to Optimise Your Website Content for SEO: A Practical Guide for Small Businesses
If you've ever published a page or blog post and wondered why nobody found it, the answer is almost always the same: the content wasn't optimised for search. Not because it was badly written, but because writing well and writing for SEO are two different skills. Most...
Why Your Business Needs SEO (And Why It’s Not Optional Any More)
If your business isn't showing up on Google, it effectively doesn't exist for a large portion of your potential customers. That sounds dramatic, but consider this: the majority of people searching for a local service or product never scroll past the first page of...
How to Make Your Website Mobile-Friendly: A Practical Guide for Small Businesses
If your website looks great on a desktop but falls apart on a phone, you are handing enquiries to your competitors. More than 60% of web traffic now comes from mobile devices, and that share is only growing. Yet I still see small business websites every week that are...
What Is PPC Remarketing? A Small Business Guide to Winning Back Lost Visitors
You've spent money getting someone to your website. They browsed around, showed genuine interest, and then left without buying or getting in touch. Sound familiar? This article is part of my small business guide to Google Ads. Here's the thing: that happens to almost...
How to Optimise Your PPC Campaigns (A Practical Guide for Small Businesses)
Most small businesses that try Google Ads fall into the same trap. They set up a campaign, choose some keywords, write a couple of ads, and then sit back and wait for the leads to roll in. When the results are underwhelming, they either throw more money at it or give...
How to Choose an SEO Agency (Without Getting Burned)
Picking the wrong SEO agency is an expensive mistake. I've spoken to plenty of small business owners who've been there: months of budget gone, rankings no better than before, and a vague monthly report full of traffic graphs that somehow never translate into...
SEO for Lawyers: A Practical Guide for UK Law Firms
Most law firms get new clients one of two ways: referrals and reputation. Both are valuable, but both have a ceiling. When either slows down, there is no pipeline to fall back on. This article is part of my small business guide to SEO and my small business marketing...
Enable Custom Field Search in WordPress Admin (No Plugin)
If you've ever typed a search term into the WordPress admin and wondered why a post you know exists isn't showing up, there's a good chance it's because the value you're searching for lives in a custom field rather than the post title or content. WordPress admin...
How to Create an SEO Strategy That Actually Works (Step-by-Step)
Most small business owners approach SEO the same way: they write a few blog posts, optimise a page or two, then wonder why nothing is moving. The problem isn't effort. It's the absence of a plan. This article is part of my small business guide to SEO. A proper SEO...
What Is Local SEO and Why Is It Important?
Most business owners have heard of SEO, but local SEO is where things get interesting, particularly if you serve customers in a specific area. Whether you're a plumber in Surrey, a solicitor in London, or a salon owner in Hampshire, local SEO is the reason some...
The Best DIY SEO Software for Small Business Owners (2026 Guide)
Most small business owners I speak to fall into one of two camps when it comes to SEO tools. Either they're paying for something expensive they barely use, or they're piecing together a handful of free tools and hoping for the best. Neither approach tends to get great...
SEO Tips for Small Businesses: What Actually Makes a Difference
Most small businesses are competing for customers online with a fraction of the budget that larger companies throw at advertising. The good news is that SEO levels that playing field. Unlike paid ads, where visibility stops the moment your budget runs out, organic...
How to Increase Website Traffic: 12 Strategies That Actually Work for Small Businesses
If you built a website and traffic never came, you are not alone. Most small business websites sit quietly in the background, pulling in a handful of visitors a month, with owners unsure why nobody is finding them. The honest answer is that getting a website live is...
Website Marketing: A Complete Guide for Small Businesses
Most small business owners build a website, feel a quiet sense of relief, and then wait. They wait for enquiries. They wait for Google to notice them. They wait for something to happen. But a website on its own does nothing. It is a tool, and like any tool, it only...
10 Real Benefits of SEO for Small Business Owners (2026 Guide)
Most small business owners I speak to know they "should be doing SEO" but aren't quite sure what they're actually getting for their money. Others have heard it takes months to see results and wonder if it's worth it at all when they could just run Google Ads instead....
Local SEO for Plumbers: The Complete 2026 Guide
When a homeowner's boiler starts leaking at 10pm, they are not asking friends for recommendations or flicking through a trade directory. They are on their phone typing "emergency plumber near me" and calling whoever appears at the top of the results. If your business...
What Are Dynamic Websites? A Plain-English Guide for Small Business Owners
Most small business owners don't think much about how their website actually works under the bonnet. You just want it to look good, load quickly, and turn visitors into enquiries. But if you've ever been quoted wildly different prices for a website, or been told your...
What Is DOM Size and Why Does It Slow Down Your Website?
If you've ever run your website through Google PageSpeed Insights or Lighthouse and seen the warning "Avoid an excessive DOM size", you've probably wondered what on earth a DOM is and why the size of it matters to Google. This article is part of my small business...
Not sure where to start with your digital marketing?
Book a free consultation and we'll give you an honest assessment of what would make the biggest difference to your business right now.
Get a free SEO audit
See how your website is performing in Google and exactly what needs fixing – completely free, no obligation.